The FDA Changes Its Stance on E-Cigarettes

The FDA Changes Its Stance on E-Cigarettes

The FDA Changes Its Stance on E-Cigarettes

Calling cigarettes the primary cause of tobacco-related disease and death, Scott Gottlieb, Food and Drug Administration (FDA) Commissioner, recently unveiled the agency’s new comprehensive plan for tobacco and nicotine regulation, which, to the relief of e-cigarette businesses, revealed a surprisingly sensible and balanced stance on the burgeoning industry.

Each year, smoking causes an appalling number of deaths – 480,000 in the United States alone – and its devastating impacts include the resulting health care expenses, loss of productivity, and societal costs. With that in mind, Gottlieb announced that his agency’s focus would be on reducing the addictive potential of traditional cigarettes by lowering their nicotine levels while fostering innovation such as electronic nicotine delivery systems (ENDS) that will have a positive effect on public health.

The announcement is a refreshing development for the e-cigarette industry, which up until now, faced an uphill battle against rampant misinformation and unfairly punitive and prohibitive regulatory hurdles.

The vaping industry can breathe a sigh of relief knowing that the agency is finally recognizing that vaping is not as harmful to human health as smoking and that e-cigarettes can be an effective smoking cessation option for smokers. Gottlieb acknowledged that although nicotine is a highly addictive substance, it is the delivery mechanism that makes cigarettes deadly since smoke produced by combustible cigarettes contain over 7,000 chemicals.

To encourage the development of products that provide safer nicotine delivery, the FDA has extended its deadline to submit review applications for newly-regulated non-combustible products, such as ENDS or e-cigarettes to August 8, 2022. In addition, the FDA will be revising its “sunset policy” to allow products currently under review to remain on the market, a decision that is much welcomed by vaping enthusiasts and e-cigarette businesses alike.

What are your thoughts on this major regulatory shift? Join the conversation by commenting below or tweeting us @PrimeVapor.

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